Developing Inclusive Business Models
Money from mobile · Business Trust's role

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  Nompumelelo Hlela, Mobenzi agent  
  Nompumelelo Hlela and Nokuthula Njoko are two full time Mobenzi agents. Mobenzi means 'mobile work'. It allows people to earn an income by completing tasks on their cell phones like providing translations and doing market research. The Business Trust's Shared Growth Challenge Fund provided funding to help test the Mobenzi concept. The fund was developed as a pilot to encourage the development of commercially viable products and services that have a social impact.  
Name Shared Growth Challenge Fund
Period Oct 2008 – Apr 2011
Budget R36million
Purpose The Fund provided the use of one-off grants to private companies (or to consortia led by private companies) to support 'pro-poor' innovation, and provide profitable ways of improving market access for the poor.
  • 11 projects in sectors ranging from ICT to tourism awarded grants
  • 900 Jobs created or saved
  • R12million in co-funding leveraged
  • New models for inclusive business developed
      To learn more about the Business Trust’s Shared Growth Challenge Fund, click here
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